Speaking of Health: Assessing Health Communication Strategies for Diverse Populations

Public health communicators and health professionals face dilemmas every day. Using studies, this book looks at how messages need to be tailored to the unique information needs of audiences if they are to have any real impact. Speaking of Health looks at the underlying theories of communication and behaviour change and focuses on where they apply and where they do not. By suggesting creative strategies and guidelines for speaking to different audiences now and in the future, the Institute of Medicine seeks to bring health communication into the 21st century. In an age where we are inundated with multiple messages every day, this book will be a key tool for anyone interested in communicating with diverse communities about health issues.