(doctor-patient relationship) https://bazhum.muzhp.pl/media//files/Ekonomiczne_Problemy_Uslug/Ekonomiczne_Problem y_Uslug-r2009-t-n42/Ekonomiczne_Problemy_Uslug-r2009-t-n42-s121- 131/Ekonomiczne_Problemy_Uslug-r2009-t-n42-s121-131.pdf
Relational marketing, which puts interpersonal relations first, makes it clear that a partnership, almost symmetrical, is necessary between the parties (service provider and service recipient, between employees within the organisation, etc.). In medical services, the development of this arrangement has been made possible by empowering the patient to become a full subject of the service relationship. A prerequisite for the change in the nature of the relationship has been the development of the patient's rights, as by acquiring these he or she has not only become a client, but also has the opportunity to enter into partnership arrangements with the service provider, jointly specifying the order and committing himself or herself to its execution.
Summary