Health Communication Strategies and Skills for New Era

Health communication: new age strategies and skills presents a practical model for the process of developing health communication interventions. The book also explores media contact and how this shapes our conceptions of health and illness. Using a community-based approach to health communication, the book covers a broad base of information on communication and health behaviour theory, community-based programme planning to provide readers with the keys to developing effective and culturally appropriate health communication. It presents practical methods for using digital and interactive media in health communication interventions.